Reality Inverse

Reality Inverse

Maison Margiela unveils the short film ‘Reality Inverse’, a collaboration with SHOWstudio. A visual conversation between creative director John Galliano and photographer Nick Knight, the project marks a new chapter in its evolving language. With its soft cloud-like shape and quilted curves, the Glam Slam – a Maison Margiela signature bag – is illuminated throughout the film. Its form is echoing universal associations of comfort and familiarity.

The project was presented at the Serpentine Gallery on Saturday 16th of February as part of London Fashion Week. 

A SHOWstudio film directed by Nick Knight

Creative concept: Nick Knight & John Galliano

Creative direction: SHOWstudio 

Director: Nick Knight 

Set designer: Andrew Tomlinson 

Music: “In Dreams” by Roy Orbison

Additional music composed, arranged & produced by: Jeremy Healy & Tom Linden

Sound Design: Jeremy Healy 

Casting: Duckie Thot @Newyorkmodels

Hair: Sam Mcknight

Make up: Val Garland

Editing: Raquel Couceiro & Myles Hall

3D scanning: Todor Ivanov

Production: Liberte Productions

Creative Commons Attribution license (reuse allowed)